When Should I Hire an Agency?

When Should I Hire an Agency?

If you want to beautify your front yard with exotic plants and a bubbling waterfall, you call a landscaper. If your hip has been feeling funny after a pick-up basketball game, you call a doctor. When you want things done right, you call in the professionals. So why wouldn’t you do the same with your company’s marketing?

Maybe you’ve heard some misconceptions about agencies. They’re too expensive. They’re too slow. They’re full of a bunch of egotistical creative types who don’t understand your industry.

Not us. We’re all about solutions. J.W.Morton has over 35 years of knowledge and expertise to invest in marketing your company, on time and on budget. As a privately-held agency still managed by our founders, we give every client the attention they deserve. We make it our business to know your business. It’s how we’ve done things since 1984.

Still not convinced? Here are a few examples of a good time to get in touch with an agency:

  1. When you’re not quite sure how to tell your story.

Maybe you have a marketing plan, you have ads running, you post once a month on your blog… but you don’t know if you’re saying the right thing. Let the pros take a look. Part of an agency’s job is to provide an audit on your current efforts to see if you are on the right track. 

  1. When you need to get out of a sales slump.

Did you have a couple of disappointing quarters last year? Don’t do the same thing again and expect a different outcome. Nobody can buy what you’re selling if they don’t know what you’re selling. We can help you share your message in a more effective way.

  1. When you need to clear some things off your plate.

Lately, you’ve found yourself wearing a lot of different hats at the office. If you need more time to work with your suppliers or call on potential clients, hand your advertising off to the experts.

  1. When you realize you’re in over your head with social media.

Just because everybody’s on Facebook (or Instagram or LinkedIn or Snapchat) doesn’t mean everybody knows how to use it. Social media is an important marketing tool but it’s best utilized as part of a larger digital strategy. Each platform serves a different purpose and our specialists know how to make them work for you.

  1. When you have to Google the term ‘SEO.’

The world wide web is becoming a pretty cluttered place. If you want to be seen, you have to optimize your website for the search engines your customers are using. It sounds confusing (and it sort of is) so leave it to the experts to make sure your site is always current and searchable. 

  1. When you finally decided to budget for advertising but don’t know what’s next.

Your customers are having their attention pulled in a lot of different directions these days. You’ve got to make sure you stay top of mind. That means figuring out the right mix of print, digital, outdoor, TV, and radio advertising for your target market. If you’re not sure what that means, we’re here to walk you through it.

Is it time to bring in the professionals? Give us a call.

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