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Apple’s iOS 14.5 Update: What it Means for Digital Marketers

Apple’s regular rollouts of software updates typically happen without much fanfare. But the company’s most recent iOS 14.5 update included a new feature that changes the digital landscape for advertisers. …

Marketing Without Third-Party Cookies (And Why it’s Not All Bad)

As a digital marketer, receiving invites to webinars regarding the loss of third-party cookies has been almost a daily occurrence so far in 2021—with good reason! In January of 2020, …

Your Questions Answered: Digital Display Advertising

Like so many aspects of advertising, media buying has gotten more complex with the increase in digital media. Before the internet, an advertiser could create a print ad and purchase …