The Importance of Brand Voice
When you hop on social media, do you have posts where you can tell who wrote it before you even look at their profile? Do you have favorite ads that …
Introducing Google Analytics 4
Google Analytics 4 (GA4) is the newest system for data tracking from Google and has takenthe place of Universal Analytics (UA) as of July 1st. This change comes as Google …
What is Threads and What Does It Mean For Advertisers?
There’s been a lot of buzz lately about Meta’s new social app, Threads. Gaining over 100 million new users in the five days since its launch on July 6th, Threads …
How Do I Find Social Media Influencers For My Business?
As social media continues to grow, many businesses have begun to take advantage of the new creator market. Social media influencers have become a large part of today’s market, and …
Should Your Brand Have a TikTok Account?
As digitization continues to grow, social media has become one of the most powerful tools available to companies for reaching consumers. You might already be advertising on Facebook, Instagram, Twitter, …
Content Marketing Funnel: Strategies for Every Stage
When it comes to content marketing, one size does not fit all. To maximize its impact and drive conversions, you need to align your content with each stage of the …
3 Ways to Improve Local SEO for Your Business
As someone who loves food, finding the best places to eat is somewhat important to me when moving to a new area. The day I got settled into my new …
When Should I Hire an Agency?
If you want to beautify your front yard with exotic plants and a bubbling waterfall, you call a landscaper. If your hip has been feeling funny after a pick-up basketball …
JWM On the Record: Super Bowl Commercials 2021 Recap
Since Apple’s 1984 Super Bowl ad, the big game has become synonymous with great advertising, as well as some not so great advertising that still gets attention because of its …