Archives for J.W.Morton

Meet Patty Kisner

 An advertising agency media buyer must be equal parts researcher, optimizer, and negotiator. That’s our Patty. She knows that even the best creative concepts will fall flat if not put …

Meet Lisa Kirchhoff

Fun fact: Lisa was a JWM employee years ago, then moved away, continuing her career as a copywriter in the healthcare, insurance, and e- commerce industries. A lot has changed …

5 Questions to Ask Before Hiring an Ad Agency

When we last visited this topic in our 2018 blog post When Should I Hire an Agency?  we outlined examples of when you should consider working with an agency to …

JWM On the Record: Super Bowl Commercials 2021 Recap

Since Apple’s 1984 Super Bowl ad, the big game has become synonymous with great advertising, as well as some not so great advertising that still gets attention because of its …

You Have Negative Reviews on Your Facebook Page. Now What?

As a business owner, there’s something about seeing a negative Facebook review that feels like a kick in the gut. It’s also likely to send you to immediately Google “How …

Meet Erin Foley

As a digital marketing specialist, Erin’s job is all about staying on top of a field that’s constantly changing. New platforms, new metrics, new tactics—it’s a lot to take in, …

J.W.Morton Takes Home 2019 ADDY Award

J.W.Morton & Associates came home from the 2019 American Advertising Awards with a shiny new trophy in hand. Our entry in the Magazine Print Advertising category garnered a Best in …

Our 34th Anniversary: What’s Changed and What’s Stayed the Same

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A lot changes in 34 years, especially in the world of advertising. When founders Jeff Westrom and Dave Morton went into business on this day in 1984, they never expected …

Meet Kali Timmerman

The first and most important thing you need to know about Kali – her name rhymes with daily. It does not rhyme with alley. Yes, she knows it’s confusing. No, …

Meet Patty Kisner

A twenty-five year veteran of the media buying business, Patty Kisner knows a thing or two about advertising. She’s worked at a variety of agencies across the state, from HRB …