Influencer Marketing: Harnessing Online Buzz to Build Your Brand
When it comes to marketing, industry media seems to herald a “next big thing” every six months. This time it’s influencer marketing. In a recent Forbes article, John Hall said, …
Five Reasons to Redesign Your Website
What makes a good website has been a hot topic in the J.W.Morton office over the last several months, mainly because our website got a much needed redesign. We knew …
The Name of the Game is “Subtle”
Native advertising has been growing since 2009 so quietly you may not have noticed—and that’s the point. Native advertising in fancy-speak is “a form of online advertising that matches the …
The Demand for Cause Marketing
Buyers are flocking to brands with massive hearts, according to a study by Nielsen. 66 percent of consumers prefer to buy products and services from companies that have programs that …
Podcasting: The Other White Paper
A white paper is a great way to position yourself or your company as a thought leader in your industry. It can be an effective marketing tool when used as …
Print’s Dead and Digital Killed It
At least, that’s what we’re led to believe. The way it’s broadcast nowadays, Print is the Manny Pacquiao to Digital’s Floyd Mayweather. It’s receiving a sound beating on an international …
Your Employees = Your Brand
If you’ve ever doubted your employees’ importance in promoting your brand, I believe this story will convince you otherwise. It started innocently enough I had worn out my New Balance …
What Twitter and Google’s Partnership Means for Search Results
Social and search collided last fall after Twitter announced a partnership with Google. Available only in the US and on mobile devices and desktops, posts from the Twitter “firehose” – a …
Facebook’s kind of a big deal.
At least, it is according to its 1.4 billion users, 42 million pages, 9 million apps, and countless niches. Everybody and their mothers (especially the mothers) log on to the …
Benefit vs. Emotion
You sell raincoats. They’re the best on the market, really. With a durable double zip and a hood that cinches with finesse, you don’t fear the rain when wearing one—the …