Archives for Jeff Westrom

Things Aren’t Always as They Seem…

Or “there are two sides to every story” or “look before you leap.” All clichés regarding slowing down a bit before you react to what you believe to be true. …

7500 Days

This coming July, Dave and I will have been in business 37 years together. Over those nearly four decades there are a dozen or so “My favorite J.W. Morton Stories” …

The Apple Doesn’t Fall Far from the Tree (or as we like to say in Cedar Rapids: the Tree Doesn’t Fall Far from the House)

After starting our business in July of 1984, it only took about a month for Dave and I to realize there were some idiosyncrasies involved. I was a perfectionist and …

5 Reasons to Invest in Professionally-Designed Signage

When one of our non-profit clients, His Hands Free Clinic, moved into a new location this year, not only did it double their overall clinic space, it also gave them …

I Arrange Things!

Quite often when meeting someone for the first time the conversation gets around to “What do you do for a living?” my response is “I arrange things!” Back in my …

You Learn Something New Every Day… If You’re Paying Attention: What We’ve Learned Over the Last 36 Years.

  “Knowledge is when you learn something new every day.” – Ralph Waldo Emerson One of the reasons we love advertising is that we’re put in a position to learn …

In The News

If you were enjoying your morning ritual of reading the paper with a good cup of joe at your favorite coffee house this morning you may have noticed an article …

Small World

Aside from its frequent parodies in the world of advertising, I feel like I have a personal connection to Grant Wood’s American Gothic. Seventeen years after he posed for American …