Blog | J.W.Morton & Associates

Apple’s iOS 14.5 Update: What it Means for Digital Marketers

Apple’s regular rollouts of software updates typically happen without much fanfare. But the company’s most recent iOS 14.5 update included a new feature that changes the digital landscape for advertisers. …

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Things Aren’t Always as They Seem…

Or “there are two sides to every story” or “look before you leap.” All clichés regarding slowing down a bit before you react to what you believe to be true. …

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Marketing Without Third-Party Cookies (And Why it’s Not All Bad)

As a digital marketer, receiving invites to webinars regarding the loss of third-party cookies has been almost a daily occurrence so far in 2021—with good reason! In January of 2020, …

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Meet Patty Kisner

 An advertising agency media buyer must be equal parts researcher, optimizer, and negotiator. That’s our Patty. She knows that even the best creative concepts will fall flat if not put …

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Your Questions Answered: Digital Display Advertising

Like so many aspects of advertising, media buying has gotten more complex with the increase in digital media. Before the internet, an advertiser could create a print ad and purchase …

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7500 Days

This coming July, Dave and I will have been in business 37 years together. Over those nearly four decades there are a dozen or so “My favorite J.W. Morton Stories” …

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Meet Lisa Kirchhoff

Fun fact: Lisa was a JWM employee years ago, then moved away, continuing her career as a copywriter in the healthcare, insurance, and e- commerce industries. A lot has changed …

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5 Questions to Ask Before Hiring an Ad Agency

When we last visited this topic in our 2018 blog post When Should I Hire an Agency?  we outlined examples of when you should consider working with an agency to …

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JWM On the Record: Super Bowl Commercials 2021 Recap

Since Apple’s 1984 Super Bowl ad, the big game has become synonymous with great advertising, as well as some not so great advertising that still gets attention because of its …

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You Have Negative Reviews on Your Facebook Page. Now What?

As a business owner, there’s something about seeing a negative Facebook review that feels like a kick in the gut. It’s also likely to send you to immediately Google “How …

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