Blog | J.W.Morton & Associates

Your Questions Answered: Digital Display Advertising

Like so many aspects of advertising, media buying has gotten more complex with the increase in digital media. Before the internet, an advertiser could create a print ad and purchase …

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7500 Days

This coming July, Dave and I will have been in business 37 years together. Over those nearly four decades there are a dozen or so “My favorite J.W. Morton Stories” …

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Meet Lisa Kirchhoff

Fun fact: Lisa was a JWM employee years ago, then moved away, continuing her career as a copywriter in the healthcare, insurance, and e- commerce industries. A lot has changed …

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5 Questions to Ask Before Hiring an Ad Agency

When we last visited this topic in our 2018 blog post When Should I Hire an Agency?  we outlined examples of when you should consider working with an agency to …

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JWM On the Record: Super Bowl 2021 Recap

Since Apple’s 1984 Super Bowl ad, the big game has become synonymous with great advertising, as well as some not so great advertising that still gets attention because of its …

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You Have Negative Reviews on Your Facebook Page. Now What?

As a business owner, there’s something about seeing a negative Facebook review that feels like a kick in the gut. It’s also likely to send you to immediately Google “How …

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JWM On the Record: How Has Social Media Changed the World of Advertising?

We asked and they answered. Read what some of our team members are saying about: How has social media changed the world of advertising? Kristopher Sullens, Art Director. The first …

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Meet Erin Foley

As a digital marketing specialist, Erin’s job is all about staying on top of a field that’s constantly changing. New platforms, new metrics, new tactics—it’s a lot to take in, …

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The Apple Doesn’t Fall Far from the Tree (or as we like to say in Cedar Rapids: the Tree Doesn’t Fall Far from the House)

After starting our business in July of 1984, it only took about a month for Dave and I to realize there were some idiosyncrasies involved. I was a perfectionist and …

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5 Reasons to Invest in Professionally-Designed Signage

When one of our non-profit clients, His Hands Free Clinic, moved into a new location this year, not only did it double their overall clinic space, it also gave them …

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