I Arrange Things!
Quite often when meeting someone for the first time the conversation gets around to “What do you do for a living?” my response is “I arrange things!” Back in my …
You Learn Something New Every Day… If You’re Paying Attention: What We’ve Learned Over the Last 36 Years.
“Knowledge is when you learn something new every day.” – Ralph Waldo Emerson One of the reasons we love advertising is that we’re put in a position to learn …
J.W.Morton Takes Home 2019 ADDY Award
J.W.Morton & Associates came home from the 2019 American Advertising Awards with a shiny new trophy in hand. Our entry in the Magazine Print Advertising category garnered a Best in …
Our 34th Anniversary: What’s Changed and What’s Stayed the Same
A lot changes in 34 years, especially in the world of advertising. When founders Jeff Westrom and Dave Morton went into business on this day in 1984, they never expected …
Meet Kali Timmerman
The first and most important thing you need to know about Kali – her name rhymes with daily. It does not rhyme with alley. Yes, she knows it’s confusing. No, …
Meet Patty Kisner
A twenty-five year veteran of the media buying business, Patty Kisner knows a thing or two about advertising. She’s worked at a variety of agencies across the state, from HRB …
When Should I Hire an Agency?
If you want to beautify your front yard with exotic plants and a bubbling waterfall, you call a landscaper. If your hip has been feeling funny after a pick-up basketball …
Podcast Advertising Is Set To Explode
In the world of podcasting, listener data has been largely elusive. Until recently, there were little to no analytics on any distribution platform, like Apple Podcasts, Stitcher or Google Play. …
When Less is More in Advertising
You’ve got to think small when you’re limited on time and space. Nowhere in the advertising world is that more evident than in outdoor and digital. When trying to reach …
What Makes a Super Bowl Ad Work
Following a 2017 game big on political and cultural statements, Super Bowl LII brought the laughs. What was the recipe for success this year? Get talent with wide appeal to …