Like so many aspects of advertising, media buying has gotten more complex with the increase in digital media. Before the internet, an advertiser could create a print ad and purchase …
Today we look forward at a trend poised to take the advertising industry by storm: voice search. Before we discuss the potential impact on advertising, let’s lay some groundwork on …
During the Technological Revolution of the early 20th century, many companies were hiring for newly created positions to manage a disruption in their industry – electricity. They needed folks to …
Due to the proliferation of internet access and popularity of mobile devices, today’s consumer is almost always online. And while screens are getting smaller, or in some cases disappearing altogether, …
Imagine you are out to dinner with a friend talking about some home improvement projects on your list. Suddenly, a man at the next table leans over in your direction. …
When it comes to video, we’ve always seen the world the same way. Movie screens are horizontal. TV screens are horizontal. Even our eyes are horizontally oriented in our heads. …
When it comes to marketing, industry media seems to herald a “next big thing” every six months. This time it’s influencer marketing. In a recent Forbes article, John Hall said, …
Native advertising has been growing since 2009 so quietly you may not have noticed—and that’s the point. Native advertising in fancy-speak is “a form of online advertising that matches the …