Your Questions Answered: Digital Display Advertising
Like so many aspects of advertising, media buying has gotten more complex with the increase in digital media. Before the internet, an advertiser could create a print ad and purchase …
Voice Search: What You Need To Know
Today we look forward at a trend poised to take the advertising industry by storm: voice search. Before we discuss the potential impact on advertising, let’s lay some groundwork on …
You Don’t Need A VP of Electricity
During the Technological Revolution of the early 20th century, many companies were hiring for newly created positions to manage a disruption in their industry – electricity. They needed folks to …
Why You Should Be Buying Digital Audio
Due to the proliferation of internet access and popularity of mobile devices, today’s consumer is almost always online. And while screens are getting smaller, or in some cases disappearing altogether, …
4 Digital Advertising Mistakes You Might Be Making
Imagine you are out to dinner with a friend talking about some home improvement projects on your list. Suddenly, a man at the next table leans over in your direction. …
Vertical Video: It Won’t Get You Fired
When it comes to video, we’ve always seen the world the same way. Movie screens are horizontal. TV screens are horizontal. Even our eyes are horizontally oriented in our heads. …
Influencer Marketing: Harnessing Online Buzz to Build Your Brand
When it comes to marketing, industry media seems to herald a “next big thing” every six months. This time it’s influencer marketing. In a recent Forbes article, John Hall said, …
The Name of the Game is “Subtle”
Native advertising has been growing since 2009 so quietly you may not have noticed—and that’s the point. Native advertising in fancy-speak is “a form of online advertising that matches the …