Or “there are two sides to every story” or “look before you leap.” All clichés regarding slowing down a bit before you react to what you believe to be true. …
An advertising agency media buyer must be equal parts researcher, optimizer, and negotiator. That’s our Patty. She knows that even the best creative concepts will fall flat if not put …
This coming July, Dave and I will have been in business 37 years together. Over those nearly four decades there are a dozen or so “My favorite J.W. Morton Stories” …
Fun fact: Lisa was a JWM employee years ago, then moved away, continuing her career as a copywriter in the healthcare, insurance, and e- commerce industries. A lot has changed …
Since Apple’s 1984 Super Bowl ad, the big game has become synonymous with great advertising, as well as some not so great advertising that still gets attention because of its …
We asked and they answered. Read what some of our team members are saying about: How has social media changed the world of advertising? Kristopher Sullens, Art Director. The first …
The first and most important thing you need to know about Kali – her name rhymes with daily. It does not rhyme with alley. Yes, she knows it’s confusing. No, …
A twenty-five year veteran of the media buying business, Patty Kisner knows a thing or two about advertising. She’s worked at a variety of agencies across the state, from HRB …