Super Bowl

JWM On the Record: Super Bowl Commercials 2021 Recap

Since Apple’s 1984 Super Bowl ad, the big game has become synonymous with great advertising, as well as some not so great advertising that still gets attention because of its …

What Makes a Super Bowl Ad Work

Following a 2017 game big on political and cultural statements, Super Bowl LII brought the laughs. What was the recipe for success this year? Get talent with wide appeal to …

Super Bowl Commercial 2012 Recap

Whew. The Super Bowl is over. We survived and you gotta admit, in spite of a fair amount of tension and suspense, it was fun. Some random thoughts coming out …

Are You Ready For Some Football?

Enough hype, lets watch some commercials. Last minute reminder before the game about voting and rating the spots. To make voting as easy as possible, they’re putting links to Facebook …

Super Bowl Q&A: What can the advertising world learn from this commercial?

We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights. What can the …

Super Bowl Q&A: What did you most enjoy about the whole process?

We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights. What did you …

Super Bowl Q&A: Were you surprised by anything?

We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights. Were you surprised …

Super Bowl Q&A: How do you want the viewers to feel?

We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights. How do you …

Super Bowl Q&A: What were the biggest challenges?

We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights. What did you …

Super Bowl Q&A: What was your overall vision?

We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights. What was your …