A white paper is a great way to position yourself or your company as a thought leader in your industry. It can be an effective marketing tool when used as …
It was time to research media database companies. Oh, joy. A media database is an important public relations tool because it gives us access to thousands of media outlets nationwide …
It has been a great year for J.W.Morton and UnityPoint Health–St. Luke’s Hospital. For the third year in a row, J.W.Morton is happy to announce that the work done on …
Tips for compelling outdoor advertising.
Apple’s Christmas spot and a fundamental element of good advertising.
Tips for avoiding branding embarrassment.
“Office Madness!” the headline shouted from the front page of USA Today. Among the unafflicted, like me, “Office Madness” prompts images of letterhead in the wrong drawer of the copier …
This article originally ran in The Gazette’s Business 380. So you want to work with an ad agency. Of course you do. Who wouldn’t? After all, look how glamorous we …
I recently made a presentation at Student Day for the Cedar Rapids/Iowa City AAF chapter meeting on Oct 21. Its fun to do these speaking engagements and I always feel …