Talk About Variety
We just finished a new TV and print campaign for Community Bank & Trust that covered a real spread of bases. It took us from a hot day in a haunted corn maze to a “happy law” attorney’s office to a premier auto restoration shop as obsessed with detail work as we are here at J.W.Morton.
No matter how high the tech gets, people are still people. And there’s nothing like hearing about life experiences directly from the source. When done right and with genuine messaging, third party endorsement is a powerful marketing tool.
Concept To Commercial
Our friends at the bank helped us choose subjects with varied stories – Haunted Carter Farms, Eichelberger Law Office and Midwest Rod & Restoration. Three half-days of shooting netted us fun stills and enough video to make ourselves crazier than usual fine-tuning the edits until the TV spots were just right.
The result is a campaign we’re proud of that reinforces the bank’s brand and underscores its tagline “We put people first.”