The healthcare market is pretty interesting these days. Obamacare, Affordable Care Act, Accountable Care Organizations, seamless delivery of care, hospitals, medical centers, physicians, insurance companies, insurance exchanges… the list goes on. And everyone wants your attention.

So what do you do when the marketplace gets more complex, more crowded, more cluttered with messages? Sometimes simpler is better.

The new campaign we created for UnityPoint St. Luke’s in Cedar Rapids is a whiteboard presentation with line drawings and plain-and-simple explanations on what we need the consumer to know to make key healthcare decisions. We built upon our position as a leader in healthcare and backed it up with facts. The delivery is honest, believable, and reinforces the simplicity of our message.

The integrated campaign includes TV, digital display, newspaper and outdoor, all leveraging their strengths to reinforce the same message and the UnityPoint brand. Its very different for the category, and it stands out from the clutter. Take a look.