Extending the care.

Building an online community.

Iowa Eye Center’s team of ophthalmologists specializes in personal patient care. After working with Iowa Eye Center on a branding process — positioning them as the leader in comprehensive eye care in the Cedar Rapids area — we needed tactical steps to communicate this to the public. That’s where a social media strategy comes into play. The core of our strategy? Maintaining old patient relationships while fostering new relationships; all while weaving Iowa Eye Center’s brand message into social media users’ collective consciousness.

 

Seeing double.

More content more often.

We created and executed a social media content strategy to get more traffic to their page while keeping current community members active and engaged. Posting 3-5 times a week, posts provided users with photos from the office, updates on upcoming events, and related articles providing food for thought. Frequent posting helped Iowa Eye Center stay on newsfeeds and minds.

Trust the pros.

Flexing thought leadership.

Each post was designed to engage users with information that hit home. Content like women’s and men’s health, support for Cataract Awareness Month, and summer eye safety tips got community members to participate in the conversation and built their trust in Iowa Eye Center’s expert advice.

If you build it…

They will come. Still.

With well over 800 likes, IEC’s Facebook page continues to grow. Asking users to participate – not spectate – on the page put power in their hands and established IEC as a thought leader.

Find out more about social media marketing or this project in particular. Contact Dave Morton – dmorton@jwmorton.com. 319-378-1081.