Today’s digital landscape has provided businesses with countless opportunities to connect with and engage their target audiences. Facebook in particular is at the top of that list, with approximately 244 million users in the United States.
From offering a platform to showcase products and services, to brand building and customer service, Facebook is an integral part of many business marketing strategies. However, such unprecedented access also comes with a few pitfalls—including “phishing.”
What is Phishing?
Phishing first made a name for itself in the world of email marketing. Emails started to drop in inboxes, appearing to be from a reputable company, and asking the recipient to provide personal information such as an account password or credit card numbers. In the world of Facebook phishing, the hacker uses these tactics to attempt to get access to a user’s Facebook account, typically by sending a message through Messenger or email. Phishing messages are also now beginning to show up as comments on posts, with a link to click. Regardless of the method, they strike fear because they often threaten to ban the Facebook account if immediate action is not taken.
Once the recipient obliges and the hacker gains access, the account is used to send spam or harassing messages. Personal data is also mined. The stakes get even higher when it comes to Facebook business accounts, as credit card numbers are tied to the account for advertising.
It’s crucial to remember: if Facebook is trying to reach you, they will do so through the platform via the “Support Inbox.” This is located within the “Help & Support” menu. A Facebook representative will never ask for sensitive information in a message or email.
Identifying Facebook Business Page Phishing Red Flags
Unusual links: Never click on links from unverified sources, especially those embedded in messages or comments. Hover over links to reveal their true destinations before interacting with them.
Grammatical errors, awkward language, and poor formatting: Phishing messages often contain grammar and formatting mistakes as well as language that sounds awkward and/or unprofessional.
Urgent requests for action: Phishing attempts may pressure you to provide confidential information like passwords, payment details, or verification codes urgently. Don’t panic. Always exercise caution when sharing such data.
Email “From” display address: If your phishing attempt is coming through via email, check the email address of the sender. While it may look legitimate at first glance, it will typically have a small variation, misspelling, etc.
How to Protect Your Facebook Business Page
While staying vigilant is essential, fortifying your Facebook business page against phishing attacks is equally critical. Here are steps you can take to enhance your page’s security:
Unusual account behavior: Monitor your page regularly for any unauthorized changes, posts, or messages. If you notice unusual activity, take immediate action to secure your account.
Enable two-factor authentication (2FA): Implement 2FA to add an extra layer of security. This ensures that even if your password is compromised, an additional verification step is required to access your account.
Regularly update passwords: Change your passwords regularly and use strong, unique combinations that include a mix of letters, numbers, and special characters.
Educate your team: Train your staff to recognize phishing attempts and empower them to report any suspicious activity promptly.
Use official Facebook channels: Only interact with Facebook’s official communication channels for support or inquiries. Avoid clicking on links sent via messages or comments.
Monitor permissions: Regularly review and manage the permissions granted to individuals on your page. Remove any unnecessary access to minimize vulnerabilities.
Report suspicious activity: If you encounter phishing attempts or suspect your page’s security has been compromised, report it to Facebook immediately.
As digital marketing tactics continue to evolve, so do the tactics employed by cybercriminals.
The rise of phishing schemes targeting Facebook business pages is a pressing concern, demanding proactive measures to safeguard your online presence. By staying informed, remaining vigilant, and implementing robust security practices, you can protect your Facebook business page from falling victim to malicious attacks.