We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights.
What did you feel were the biggest challenges of the commercial?
It’s a toss-up between navigating around all of the network compliance issues and telling a complete story in thirty seconds.
– Kevin Northway, Senior Art Director
A huge challenge was figuring out what footage could be used, and what we had to give up. There was a lot of fun stuff that didn’t make the final cut.
– Connie Collins, Senior Art Director
Casting – the spot revolves around a little boy. And he really had to deliver a range of expressions. Working with children can be risky, but this ended up being the best part. Our boy – Cole – was fantastic. Not a ton of experience but he delivered take after take.
– David Morton, Creative Director
Keeping it simple, engaging, fun and human.
– Kim Ketelsen, Writer/Producer