We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights.
What can the advertising world learn from this commercial?
Great ideas can come from anywhere and anyone.
– Connie Collins, Senior Art Director
You don’t need to go to a coast to find a good ad agency.
– Kevin Northway, Senior Art Director
Storytelling sells. At its most basic level, advertising is really about telling a story. People love to hear and see stories. They don’t like to be sold to. Tell them a good story, and they’ll pay attention.
– David Morton, Creative Director
Fairy tales can come true, it can happen to you, when you’re young at heart.
– Kim Ketelsen, Writer/Producer