When Should I Hire an Agency?
If you want to beautify your front yard with exotic plants and a bubbling waterfall, you call a landscaper. If your hip has been feeling funny after a pick-up basketball …
The Buzz about Chat Bots
The chat bot, or bot (short for robot), is the thing these days. A bot is an artificial intelligence software program designed to imitate intelligent conversation. The bot interacts with …
Five Reasons to Redesign Your Website
What makes a good website has been a hot topic in the J.W.Morton office over the last several months, mainly because our website got a much needed redesign. We knew …
PR: Don’t Write The Obit Yet
My husband’s grandma, who came from Czechoslovakia as a girl and spoke broken English, used to push open his bedroom door with her walker every Saturday morning and demand, “Mikey! …
Want Media Coverage? Play The Game.
Why you need to do the interview.
PR: Marketing’s Secret Weapon
Why you shouldn’t overlook PR as part of your marketing strategy.