Should Your Brand Have A TikTok Account?

Should Your Brand Have A TikTok Account?

As digitization continues to grow, social media has become one of the most powerful tools available to companies for reaching consumers. You might already be advertising on Facebook, Instagram, Twitter, maybe even Snapchat to reach your target audience. However, one social platform has begun to stand out among the rest. It’s the fastest growing social site in the world with over 1 billion daily users. And yet very few companies are making full use of the platform. So, is it time for your company to make a TikTok account?

TikTok is the fastest growing social site out there. In 2020, Forbes placed the active user count at 800 million, with at least 45.4 million users right here in the United States, and those numbers have only grown. Despite what many may think, TikTok isn’t just a platform for dancing videos. It’s actually one of the best places for a business to interact with young consumers. But how do you know if your business should make an account?

Knowing Your Audience

TikTok is the younger generation’s app. According to Exploding Topics, the overwhelming majority of TikTok creators (and users) is aged 18-24. So, before you start recording the newest dance craze with your product, make sure to define what age groups are within your target audience. If you’re consumers are 30+, you might want to consider using a different platform. But, if you’re looking to sell to Gen Z viewers, dance away! Just make sure to attach that trending song to your video before you hit post.

Lights, Smartphone, Action!

Another thing to consider with TikTok is the style of video that’s popular on the platform. TikTok was designed for casual creators making 15 second videos. While the platform has made longer form content available to creators (up to 3-minute videos), generally anything over a minute long tends to struggle to keep viewer’s attention. So, if you want to be successful on TikTok, you need to be able to make an impression fast!

The good news is, making a TikTok doesn’t require much. Most creators make their videos with their phones. This gives the platforms content a much more authentic and casual vibe. All you need to start is some good, natural lighting, a smart phone, and a fun video idea. Short form, funny content is a great way to attract viewers on TikTok and get them talking about your content and product. You can also use hashtags to group your videos, and give consumers a space to post their own videos about your product.

If your brand is looking to connect to a younger audience, TikTok is the platform to use. If you’re looking for more advice on how to get started on TikTok and other social platforms, contact us! We’d be happy to answer your questions and help you build the perfect social page for your brand.


Bryan Woodall is a copywriting intern at JWM and a recent graduate of the University of Northern Iowa. 

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